For many years, Opinion Polls have been considered the best and most accurate method of gauging public opinion based upon the available methods of collecting individual opinions without the huge expense and time delays in sending the entire populace a question by post or knocking upon everyone’s front door or attempting to make contact by telephone. Hence the utilisation of select groups and statistical
weighting by a mathematical formula to gain results, which mostly prove to be accurate within reason.
However, with the availability of modern technologies and the internet available to virtually all in the UK, be it by mobile data, WiFi or fixed broadband, Sazyu utilises the premise of this availability along with the majority of people wanting to express their opinions upon a wide range of subjects (not just politics) and the readiness of the majority to respond quickly by use of mobile phone applications.
Sazyu is therefore able to instigate a Peoples Poll from campaign start to finalised campaign result in less time than most Opinion Polls require to initiate a campaign plan.